FROM AN IDEA TO A FIELD BRIEF

What would you send a human to do?

Choose a mission, see the planned budget and make your early-access interest specific. Start with one focused test in Santa Monica.

Planning only · no booking or charge · crew availability to be confirmed

01 · What do you want to learn or do?

Wear & RepresentSee which message starts a conversation.Handout / QRTest an offer in front of local customers.Customer DiscoveryLearn what your customers actually say.Event ReconBring back useful observations from an event.Retail AuditCheck what your product looks like on the shelf.

02 · Where should we start?

Santa MonicaFirst pilot areaLos AngelesRegister local interestAnother cityFuture interest only

03 · How many missions?

1$350 / mission5$325 / mission25$300 / mission100$275 / mission

One mission means one person, one location and one shift. A package is a count of missions, not a promise of simultaneous staff.

04 · Hours per mission, including setup

Planned pricing is per mission. Shorter shifts do not change the package price.

YOUR PLANNING BRIEF

Customer Discovery in Santa Monica

Planned package budget

$350

1 mission · 4h each · $350 per mission

Estimate for planning only. Pricing may change before launch; timing, travel, materials, event access and permissions need confirmation. No outcomes or crew availability are guaranteed.

Bring these to the brief

01One audience and one question to answer
02A short set of neutral interview questions
03An approved venue and a disclosed introduction

What to ask for back

Location check-in, structured responses and conversation notes. No promised sample size or sales outcome.

Join early access with this idea →

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Plan a field mission — Humans.Army